How to use a Marketing Funnel Thesis to eliminate all the fear and frustration of laying-out a winning message for any marketing funnel! (You’ll never feel overwhelmed again when deciding what you should or should not say throughout your marketing funnel. Now you’ll know!)
Why you need to use “123 C.B.P. Chunks” throughout your marketing funnel to give your prospects the exact information they need to see your product as the ideal solution!
How to use the Principle of Idea Density to keep prospects engaged and coming back throughout even the longest of marketing funnels! (If you ever use multi-step video funnels, webinar funnels, or launch funnels… this is a game-changer for you.)
The secret of the “Second Solution“! Do this and prospects will want your product before you ever even mention it.
Why you MUST understand the “knowledge gap” of your prospects to accurately determine how long your marketing funnel should be to make the sale!
How to use an “Indirect Marketing Funnel” to capture sales daily from the biggest prospect segment of your marketplace! (This funnel type and prospect segment gives you the largest and fastest opportunity for growth in your marketplace.)
11 types of offers… and how to stack them for a quick sales conversion bump!
The secret of “Offer Sequencing” to maximize the monetization production of every one of your marketing funnels!
“Consequence Amplification”: A simple CTA method that produces a rush of orders and new sales at the conclusion of any marketing funnel!
3 different types of benefits every big-money marketing funnel demonstrates! (Average marketers focus on just one type… while the pros almost always leverage the persuasive power of all three.)
8 components of every high-converting offer! (For every one of these you’re missing, your conversion rate can decrease by at least a percentage point or more.)
4 things prospects actually buy when responding to an offer! It has nothing to do with your product or service. (Be sure to show how your offer fulfills one or more of these… and watch your sales soar!)
How to spot and eliminate “Faux Benefits“ from any marketing funnel! Leaving these in any marketing communication weakens your message.
7 Secret “Offer Hacks” guaranteed to almost immediately bump your sales conversion rate by an additional 8% or more! (These are brand new… and I’ve never shared them anywhere else.)
The Friendly Nudge: A variation of an old-school, yet powerful, copywriters trick for bumping
sales conversions from on-the-fence prospects!
How to use the principle of the Minimum Viable Funnel to eliminate the risk of losing money when testing a new marketing funnel for the first time with cold traffic! (It uses the 80/20 principle to make getting to profitability… almost scientific!)
5 things you must do within the first 500-800 words of every VSL script or sales letter to keep your prospects engaged all the way to your offer! (I call this method “Setting the Hook”… since it ensures your prospects are completely hooked on hearing every word of your message.)
You see the why I said this is the most comprehensive marketing funnel training I’ve ever conducted?