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Rahul Abhyankar - Product Management Fundamentals (Nstitute Of Product Leadership 2020)
The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.
What will you learn?
Get a sound introduction to the world of products
Understand value and the value management journey that is critical to the lifecycle of all products
Understand the Adaptive Productizing Process, a leading framework for product innovation
Learn the nuances and career track of the Product Manager role.
No pre-requisites, although experience with working in product or services companies in engineering/project management/program management roles is recommended.
A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?
This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. ing from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.
Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.
On-demand video of the course material
Lifetime access to all material
Chapter-end and course-end quizzes
Prof. Rahul Abhyankar is Cofounder and Director of Faculty & Programs at the Institute of Leadership, a sought-after keynote/guest speaker and Lean up Educator. He has over 25 years of high tech experience spanning product management leadership and engineering roles across large multinational companies and ups, delivering new product innovation in software, cloud, data analytics, hardware, and SaaS products/platforms. Prof. Abhyankar is passionate about building products, cross functional leadership, mentoring and coaching.
He was previously the Vice President of Product Management (Global Threat Intelligence) at McAfee . Prof. Abhyankar is based in California, USA. He has an MBA in Marketing, Strategy and General Management from the Olin Business School at Washington University.
Introduction to Product Management Fundamentals (3:34)
Chapter 1 - Understanding Product Management
Product Management Fundamentals - Getting ed (0:56)
What is a Product? (5:57)
Difference between a Product and a Service (2:33)
Moving from Services to Products. (4:21)
The Product Manager Mindset (1:58)
What is the Product Lifecycle? (2:59)
What is Product Management? (2:44)
Review & Recap (1:26)
Chapter 2 - Value Management
What is Value? (6:56)
What is Value Management (2:42)
Understanding Value (2:48)
Creating Value (2:09)
Capturing Value (1:51)
Communicating Value (2:09)
Delivering Value (2:21)
Review & Recap (0:57)
Chapter 3 - The Adaptive Productizing Process
What is The Adaptive Productizing Process? (1:47)
Market Analysis (1:45)
Strategic Planning (1:48)
Product Planning (1:27)
Go To Market (1:32)
Sales Enablement (1:32)
Delivering Delight (2:04)
Review & Recap (0:40)
Chapter 4 - The Product Manager Role
Role of a Product Manager (2:33)
PM Interlock with org (2:32)
CEO of the Product! (1:28)
Anatomy of a Product Manager (1:31)
Career Path of a Product Manager (1:10)
Who is a Product Leader? (1:17)
Review & Recap (3:16)
Final Certification Exam