(If you can think of a business that doesn’t fit into at least one of these categories please let me know)
The reason for recognizing the 3 different Business Categories is because they’re very different in terms of what they offer, inventory, pricing strategies, frequency of purchase, competition, costs of business - including rent, manufacturing, shipping & handling, etc…
On top of that the 3 Categories typically ask prospects to take very different actions as the next step in their customer journey…
For example: compare downloading a cheat-sheet Vs signing up for a free chiropractic assessment Vs purchasing a bottle of supplements online…
Chances are you’re far more likely to optin for the cheat-sheet… than travel across town for an appointment… or pull out your credit card… especially if uncertain of the value the product or service offers in return, right?