I decided right then and there that something had to change, and it was up to me to make it happen.

It wasn’t until years later—after starting an educational website that’s now visited by over 3 million trainers per year—that I realized I wasn’t alone.

Turns out fitness pros are great at transforming physiques, but they get stuck trying to transform their careers. It’s not their fault.

And if any of this sounds familiar, it’s not your fault.

When you’re a trainer, no one shows you how to run a successful, sustainable business—the kind that lets you …

• Do the work you love,

• Make the money you deserve, and

• Be in full control of your time. And that’s a shame.

Because all you need to get the life you deserve is a passion for fitness, a half-decent work ethic, and a good plan.

My guess is you have the first two. And if any of this is resonating, keep reading, and I’ll tell you what that good plan is.

COVID-19 was a trainwreck. But you didn’t need a pandemic to know you need a change.

Maybe you have a baby on the way, and you want to free up some time for your future son or daughter.

Maybe you’ll need to care for your aging mom or dad soon.

Maybe you’re up against the ceiling of your local market. Gym membership is falling, and you don’t know how to stop it.

Maybe you just can’t “put up and shut up” with your crappy boss any longer.

Or maybe you’re just looking ahead 5, 10, 20 years. And you can’t see how you’ll get where you want to be if nothing changes.

Online coaching is the missing link between you and the life you want.

But you know you need a lot more than Zoom to be successful.

You need to build your infrastructure—so you can consistently get new clients, and keep them long-term. (Because you can’t fill a leaky bucket.)

And you need the right mindset and business skills—so you don’t end up spinning your wheels and working the same crazy hours you do now.

And, if you’re really honest with yourself, you’re a fitness professional, not an entrepreneur. Reading about marketing and click funnels makes you want to take a long nap.