Russ Henneberry - Search Marketing Mastery Course

Course Overview:

SEO isn't dead, but it is constantly changing. To get ranked (and stay ranked), site owners need to create websites that focus on putting user experience first. In this course, you'll learn how to develop a comprehensive organic traffic strategy that will stand the test of time—covering topics such as designing for user experience (UX), 8 ways to earn links from reputable sources, and how to optimize for traffic from a variety of channels, including Google, Bing, Pinterest, YouTube, and more!

What You'll Learn

Review the evolution of search marketing, the 3 big players in the game, and Intent Based SEO

Learn how to optimize your search traffic on smaller platforms such as YouTube, Amazon, blogs, iTunes, review sites, and Pinterest

Use 8 strategies to earn mentions on the web from reputable sources through competitive and primary research

Discover the intent behind your user's search query so you can provide the assets that solve their problem

Conduct a 23-Point Search Marketing Audit that will help you optimize traffic coming to your site from Google and Bing

Course Outline

Start Here

Intent, Context and Assets Channels, Optimization & Ascension

Experience Optimization (UXO and RXO)

Earned Media and Link Building

Russ Henneberry

Russ Henneberry is a digital marketing consultant, speaker and co-author of Digital Marketing for Dummies. Russ is known for increasing leads, sales and retention for brands like DigitalMarketer, Salesforce.com and CrazyEgg." Russ Henneberry, Digital Marketing Consultant, RussHenneberry.com