Derek Murphy - Cover Design Secrets That Sell

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Derek Murphy - Cover Design Secrets That SellAuthors Writing AcademyAn online community designed to help writers find their idea, plan, write and publish t...
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Derek Murphy - Cover Design Secrets That Sell

Derek Murphy - Cover Design Secrets That Sell

Authors Writing Academy

An online community designed to help writers find their idea, plan, write and publish their book

Sign up to be the first to know when the Authors Writing Academy opens for Enrollment.

If you want to become a successful published author, then this page will probably be extremely interesting to you because you’re about to find out the proven, simple formula for writing a book that sells, used by best-selling authors like Pat Flynn. I know where you’re at. For years I dreamt about writing a book. I thought about it many times and even kept a journal with book titles, ideas and the beginnings of several books.

But I never actually finished anything.

I knew why I wanted to write a book but I had no idea how to actually finish a book.

Derek Murphy - Cover Design Secrets That Sell

Even though I had been a teacher most of my adult life, I struggled to know what the steps were to write a book. Honestly, I felt a little embarrassed by the whole situation.

Finally, in 2007 I decided to publish my first book. It was exciting; I edited the book, prepared the manuscript, created a cover and even published it and tried to sell it on Amazon, but no one really bought the book, not even my mother. I had no reviews and only sold a handful of copies.

I had finally written a book and yet there were still missing pieces.

I had no idea what a bestselling book
cover needed to include.

I discovered the hard way that the unprofessional cover of my book totally sabotaged any chance it may have had of being successful!

On top of that, if anyone had bought it they probably would have left a bad review because I didn’t hire an editor and just figured I could do it myself. (Bad idea)

I didn’t fully understand how print on-demand services such as CreateSpace worked and how to sell my book on Amazon, I learned the hard way that putting a book in Kindle required special formatting.

Essentially, I had written a book, but I
realized I was far from being
considered an author.

Since those early days, I read dozens of books about writing and publishing. I took several online courses to learn the secrets and the tricks of the self-publishing world.

I had always assumed writing a good book would take a long time, but once I discovered how to do it the right way, it all clicked into place at lightning speed. In fact, I wrote the first draft of the book in just 30 days.

Most importantly, I learned that becoming an author is about much MORE than just writing a book; an author’s job is to learn the business of selling a book.

So, I created the Authors Writing Academy to help people not only to write the book that they have always wanted to write but to become a respected, published author.

In my experience working with dozens of authors in many different niches I’ve learned a few things. First, if you want to write a book you must understand why.

Many people with good intentions and desires never finish writing a book because when it gets tough they give up. Having a strong why gives you the incentive and motivation to finish the entire book publishing process.

So let me ask you a couple of questions…because if you’ve read this far then you are clearly interested in becoming an author…

Do you want to use your book to make a carreer change?

You MUST know exactly why your book matters, or you will end up disappointing yourself.

For me, I saw the power of opportunities to connect to mentors and start making a great living doing something I was passionate about. I saw my book as a bridge between the life I had, and the life I wanted.

You probably also know that writing a book can be a challenging process. A lot of people feel totally alone. They wrestle with self-doubt and fear. Yes, writing can be a horribly painful and difficult process if you attempt to do it in isolation. But it doesn’t have to be when you are a part of a community.

By joining others on the same mission, you instantly gain the power of community.

(social scientists call this the “unity principle”)

This power of community can give you the confidence you need to push forward and finish your book. That’s what the Authors Writing Academy provides.

WE will teach you how to find a winning idea, create a writing plan for your book, and help you be a published author.

Derek Murphy - Cover Design Secrets That Sell

Pat Flynn

Author of will it Fly?

“Azul was quick to address the mental roadblocks that I was facing, and he gave me specific deadlines which was really helpful.

Azul isn’t just a writing coach — he’s a teacher and he makes me feel like I have someone in my corner, to help me finish my book.”

Our community is designed to help you through the entire process so you won’t be alone and you will know exactly what to do and how to do it each step of the way.

Why Join this Program?

  • So you will have the support of knowing how to start and how to finish.
  • So you know you’re on the right track and feel confident.
  • So you don’t get overwhelmed by the technical details.
  • So you don’t feel like you’re wasting your money or your time…
  • So you can hold your book in your hand and see it published on Amazon.

What the Academy Provides:

Step-by-step guide on how to get started.

Checklists, videos walking through the entire writing and publishing process.

Create a writing plan so that you can manage your work.

Help you establish a writing habit so that you don’t lose traction on your goal.

How to find an editor and designer without paying too much.

How to create a cover that sells without breaking the bank.

How to simply and quickly self-publish your book on Amazon so you won’t be overwhelmed.

How to get your book noticed and create a book launch strategy just like bestselling authors.

Derek Murphy - Cover Design Secrets That Sell

Dana Malstaff

Author of Boss Mom

“Before I met Azul, I was a Business and Content Strategist who was trying to grow a business and be a parent at the same time. I had direction, but no true driving force. Azul helped me unlock my purpose. I always knew I wanted to write a book, and when I sat down with Azul he helped me figure out what I was meant to write, what I was meant to put out into the world. His mix of support, drive, and experience has helped me not only stay motivated and actually write, but also to create more community in my life. My journey with Azul has been so meaningful, he has helped me so much not only to write, but to find my path, and I am so grateful to have found him. He has helped me create something that truly represents a part of me and helped me share it with the world.”

The academy has 6 modules, each one
guiding you through the entire process.


The Idea

Ideal book topic, establish your writing habit and outline your book.


Writing Plan

Accountability, goal setting and staying on track.



Finding editors, designers and getting your book ready.



Planning your launch and building a community.


Self Publishing 101

Understanding Amazon and


Book Launch

Launching your book and maintaining your momentum.


Your Book Is Your Brand

How to monetize your book beyond sales.

Authors Writing Academy - Membership

  • Regular live calls with Q&A and check-ins along the way
  • Access to the Authors Writing Academy online learning modules
  • Exclusive membership to online community
  • Marketing 101 Guide with tips for launching your book
  • Monitor accountability to keep you on track

Course Curriculum

Module 1 - THE IDEA
  • Lesson 1: Author’s Pledge (3:28)
  • Lesson 2: Understand Your Why (2:49)
  • Lesson 3: Who Is Your Avatar? (2:58)
  • Lesson 4: Time to Get that Big Idea - Brain Dump (2:44)
Module 2 - Writing Plan
  • Introduction: Validating your Idea
  • Lesson 1: Mind Map (5:55)
  • Lesson 2 - Book Outline Part I — How To Get Started
  • Lesson 3: Book Outline Part II
  • Lesson 4: Writing the First Section
  • Lesson 5: Writing for Word Count
  • Lesson 6: 30 Day Writing Challenge (5:52)
Module 3 - Editing
  • Lesson 1: Do Not Edit When You Write (2:22)
  • Lesson 2: READY, SET, ACTION - Read Aloud
  • Lesson 3: Roles Of Editors (4:18)
  • Lesson 4: Selecting an Editor (3:24)

You Are Guaranteed To Succeed?

I’m willing to bet on your success with my extremely generous guarantee that when you go through all of the modules of the AWA you will have a self-published book on Amazon. If you go through the entire step-by-step program and are still not satisfied with your book, I’ll gladly give you a refund because I believe in the power of this academy and this community.

Derek Murphy - Cover Design Secrets That Sell
Derek Murphy - Cover Design Secrets That Sell

Seth Hanes

Musician turned author — Break into the Scene

“For years I thought about writing a book, but did nothing more than just think about it. In six months, Azul helped me perfect the story I wanted to tell, write the manuscript, and publish the entire book. My book launched at #1 in three Amazon categories, beating out a NYT-bestseller, and I couldn’t have done it without Azul!”