Class 1 Class 1: Leave Your Ego at the Door and Find Out What Your Visitors Want If I’ve learned anything over the past 15 years, it’s that most websites fail due to ego. Companies big and small put themselves first instead of putting their users first. Often without even realising it. Do you talk about what you think customers want? Or do you know what they want?
Class 2 Class 2: Google Analytics The sheer volume of data in Google Analytics can feel a bit overwhelming. It’s easy to get lost. Unless you come prepared with the right questions to ask. Your data ain’t going to tell you anything interesting unless you know what to look for.
Class 3 Class 3: Mouse Heatmaps and User Recordings Heatmaps are more than just pretty pictures that you can integrate into presentations to impress your stakeholders. They can tell you a lot about your site and your visitors. That is… if you know what you’re looking for.
Class 4 Class 4: Form Analysis & Getting Ready for Action On most websites, forms are the last step in converting visitors. Unfortunately, they’re also often the last obstacle. Form analysis tools can give you deep insights into how people interact with your forms.
Class 5 Class 5: UX Tips for Detail Pages & Landing Pages I’ll show you the ins and outs of every element of a typical page (e.g. header, photo, design, text, call to action, USP, etc.) Not based on gut feeling or opinion, but on real life examples and what we’ve discovered in the previous sessions.
Class 6 Class 6: UX Tips for Forms Forms are crucial for every online business. I’ll share all the tips and tricks I know to make sure your visitors will feel the urge to fill out your forms. Okay, maybe that’s a bit exaggerated. But I can guarantee that if you follow my tips, your forms will convert like they’ve never converted before.
Class 7 Class 7: Category Pages & Your Homepage If you sell more than one product or service, you probably have category pages. We will tackle the most common, but often overlooked, problems with these pages.
Class 8 Class 8: Building a Relationship & Summary When was the last time you went on a website you’d never visited before and immediately bought something? Right. And yet most websites are built around this concept. Someone lands on your website and buys. In this session, I’ll show you some brilliant techniques that allow you to build a relationship with your visitors. So you can gently move them from visitor to customer.
Class 9 Class 9: Bonus Class Karl delivers a bonus class to wrap up the course. He’ll cover forms, category pages, and homepages. Get orther product by Conversionxl right now!
