Hello and welcome. My name is Christina Daves - entrepreneur, best selling author, speaker and business coach. I am incredibly passionate about business and have been told it’s infectious.
If there’s one idea I want to leave you with today while you’re on this page is the fact you can do PR yourself and have tremendous success.
My story is not uncommon. I had invented a product, was filled with excitement thinking about my new venture and just knew deep down I would hit it big. I just had to tell the world my product existed. I had no money for advertising and no money to hire a publicist so I had to figure it out on my own.
I started getting myself booked in the media on a regular basis. When I was starting to make some headway, and now had a marketing budget, I thought: “I better hire a publicist now because if I can do all of this, imagine what they can do!”
So I hired a publicist and although they promised me the world, guess what? Major disappointment.
And would you believe that in my first month in a contract with them, I gotmyself booked on Dr. Oz, FOX, and got articles in Parenting Magazine and the Washington Post.
They got me absolutely nothing. So… I fired them.
Realizing what I could do by myself, and not wanting to write them a big check once a month for potentially nothing, I kept at it, on my own - working, tweaking, and figuring out what worked and what didn’t work.
Turns out I made the right choice because I then got myself on the Steve Harvey Show, three times, and various news broadcasts across the U.S. I’ve also been featured in national, regional, and local magazines and newspapers.