Web Analytics Certification Course
The goal of this Web Analytics Practitioner Training program is to educate and train users wishing to develop comprehensive expertise in the online marketing discipline of Web Analytics.
Each Certification Course is made up of multiple modules with streaming video lessons; multiple workbooks with recommended exercises; online progress quizzes to test your knowledge; and a final online test to earn your Certification.
Training Modules
- Introduction to Web Analytics
- Data Collection
- KPIs and Analytics Techniques
- Segmentation
- Actionable Web Analytics Reporting
- Web Data Analytics Guide
- Qualitative Research
- Experimentation and Testing
- Competitive Intelligence Analysis
- Multi-Channel Analytics
- Supplemental: Dashboards
- Supplemental: Models and Measurement
- Supplemental: Social Media Analytics
- Supplemental: Google Techniques and Reports
Meet Your Instructor
Avinash Kaushik
Avinash is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive. He is the author of the best selling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, and works with companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM.
