Module 1: Mastering the youtube ad fundamentals
In this module you’ll discover the “must know” YouTube ad fundamentals and Tommie’s proven “C3 Formula”. If you’ve never run YouTubes ads before and wondered “where do I start”…this is it. You’ll learn everything you need to ensure you do things right and don’t waste a penny.
Lesson #1: Tommie’s YouTube Ads C3 FormulaLesson #2: Smart Marketers Success MetricsLesson #3: How To Make The Most Money With Lifetime ValueLesson #4: Busting The 12 Common Myths About YouTube Ads
Lesson #5: YouTube Ads vs. Facebook Ads BreakdownLesson #6: Setting Up Your Google Ads AccountLesson #7: Setting Up Your YouTube ChannelLesson #8: Navigating YouTube & Google Ad Manager
Module 2: Smart Media Planning & Market Research
This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find. You’ll master not just driving YouTube traffic, but driving the right kind of traffic. Plus you’ll see how to leverage Google’s industry leading prospecting data (Google owns YouTube).
Lesson #1: Mind Blowing Market Research (Template Included)Lesson #2: Hidden Keys To Keyword Research StrategyLesson #3: “Borrowing Data” With Competitive ResearchLesson #4: Burning Questions You Must Answer First
Lesson #5: Building Your “Bleeding Neck” Buyer Persona’sLesson #6: The Right Way To Think About TargetingLesson #7: Critical Tweaks To YouTube Specific Landing Pages
Module 3: Creative: Making Killer Video Ads That Convert
In this module you’ll learn how to create high-converting videos from start to finish. From step-by-step script writing templates, to coming up with engaging ad ideas, you’ll get everything you need to start confidently creating breakthrough video ads!
Lesson #1: Tommie’s Proven “Video Creative Framework”Lesson #2: How Leading Video Agencies Create AdsLesson #3: Brainstorming Creative Ad ConceptsLesson #4: $30M+ High-Converting Video Ad FrameworkLesson #5: Launching “Remarketing” Creatives That Crush
Lesson #6: Quick & Easy 1 Minute Script That Converts Like CrazyLesson #7: The Hard Hitting “Problem Driven” Conversion ScriptLesson #8: The Magical Storytelling Script For Ads Your Prospects LoveLesson #9: How To Model Your Creative After Proven Ads
Module 4: Campaigns: Setting Up Your Campaigns The Right Way
This module reveals how to set up your campaigns the right way and maximize conversions for whatever your specific goal is. You’ll learn how to make everything trackable (from leads to sale) so you know what’s working and what isn’t without wasting time and money simply guessing.
Lesson #1: Campaign Creation With The “C3 Formula”Lesson #2: Conversion Action & Tag SetupLesson #3: Creating Your Perfect Audience - RemarketingLesson #4: Creating Your Perfect Audience - Custom Audiences
Lesson #5: Detailed Campaign Setup & Types Of CampaignsLesson #6: Setting Up Your Campaigns - Skippable InstreamLesson #7: Setting Up Your Campaigns - Video Discovery
Module 5: Conversions: How To Create YouTube Funnels That Convert
In this module you’ll discover how to create high-converting YouTube ad funnels for all kinds of different niches and industries. Tommie has spent more than $30M+ perfecting his “funnel process” so that no matter your business, you can leverage YouTube ads to grow.
Lesson #1: Ecommerce FunnelsLesson #2: Digital Products - Courses - Membership Site FunnelsLesson #3: Lead Gen - Services - Agency FunnelsLesson #4: Webinar Funnels
Lesson #5: Free Plus Shipping FunnelsLesson #6: SaaS + Software FunnelsLesson #7: How To Instantly Troubleshoot Non Converting AdsLesson #8: Steps To Ensure Your Website Is Google Compliant
Module 6: Metrics That Matter: Building A Data-Driven YouTube Ads Machine
By the end of this module, you’ll have built a data-driven YouTube ads machine that helps you to make more while spending less. You’ll know exactly what metrics matter, what don’t, and how to use them to make smart data-driven decisions day in and day out to optimize and scale faster.
Lesson #1: Metrics, Optimization, & Data-Driven DecisionsLesson #2: “Revenue Based Tracking” (Money In - Money Out)Lesson #3: Analyzing Your Primary Success Metrics
Lesson #4: Key Metrics To Review For Creative DecisionsLesson #5: Understanding “Conversion Windows”Lesson #6: What To Do Once You’ve Got Winning Ads