The Restaurant Boss - The Scale by Ryan Gromfin

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The Restaurant Boss - The Scale by Ryan GromfinThe Restaurant Boss - The Scale by Ryan Gromfin



• The most complete restaurant-specific training available anywhere in the world, and it’s all online.

• How to manage systems and develop people

• How to attract a flood of customers

• How to SCALE your restaurant business

• How to simplify your operations and exceed your guests expectations

• How to dramatically increase sales and lower expenses for big profits

If you are facing one (or more)
of the following challenges…

• You are spending too much time doing the same things over and over again!

• You are stressed about your staff!

• You can’t find staff!

• You are always looking for new ways to get more customers!

• You have tried different marketing strategies but not really sure if it worked!

• You are unsure how to increase profits!

• You are unsure what your profits should be!

• You are unsure if you are even profitable!

• You are looking for growth capital!

• You know the restaurant business is hard, but come on, it should not be this hard!

You just haven’t installed the right systems yet!

Who is this REALLY for?

If you own, operate, or plan on opening a restaurant and you want to grow, then SCALE is perfect for you.

The SCALE online training program is the exact same strategies and processes that I teach my private clients all over the world. BUT, instead of spending thousands of dollars and committing to a year of working with me, you instantly get all of the strategies and can go through the course at your own pace.


• Restaurant Owners

• Restaurant Operators

• Single-Unit Owner/Operators

• Multi-Unit Owner/Operators

• Future Operators Developing a Concept Right Now

Why can I say that so confidently?

Because for 20 years I have been a chef and operator of multiple different concepts from 5-Star Hotel Restaurants to Greasy Spoon Burger Joints and Pizza-by-the-Slice Mall locations. I’ve worked with over 10,000 owners, operators, and managers who represent every kind and size of restaurant you can imagine, and in countries you can’t imagine. Together, we have taken restaurants from concept to sellout grand openings, lowered prime costs by 10% (or more), seen sales soar by as much as 20% consistently, given owners/operators their life back and helped them find renewed energy, more focus, and clear plans and goals!

What I have learned from all this…

The rules are the same for Restaurant, Staff, Customers, and People, regardless of location, size or concept. I have tested my system on the smallest QSR and largest Fine Dining, multi-units, and single units. I promise the process works, if you work the process.

The SCALE Process…

Success leaves clues and so does Stress, Struggle, and Overwhelm. SCALE is a step-by-step system that teaches you exactly what other successful restaurants have done, and exactly how to do it yourself. Not because I “think” or I am “pretty sure” it works, but because I have SEEN it work, over and over and over again!

The system is comprised of three main PROJECTS:




We will help you create a customized step-by-step plan complete with processes & procedures for your restaurant!

When your Map comes together, it will look like this!

The Restaurant Mastery Matrix

When you’re done the SYSTEMS manage your people and you manage the systems!

It’s like having the best manager on earth, working for you 24 hours a day,
7 days a week, and never needing to take a break!

This is how single units grow to 5 units.
This is how 5 units grow to 25 units.
This is how 25 units grow to 100.


8 modules starting with “YOUR FASTEST PATH TO CASH”
(Yes, most people make their investment
back before their credit card bill even shows up!)


Your Fastest Path to Cash

We’ll start out by laying a foundation that ensures you are making as much money as possible in your current operation.

Before we can start improving your operations, your profits, and your marketing, we need to ensure that you are maximizing your top line.

In Module 1, you will learn 22 techniques that you can implement immediately to provide increased cash flow, pay for your new training program before your credit card bill arrives, and give you some additional resources to help you through the growth.

Inside Module 1, You’ll Discover:

How to INCREASE Revenue without spending a dime on marketing.

IDENTIFY the Key Roadblocks that are keeping you from having the sales you know you deserve.

DEVELOP a Transition Plan to navigate from where you currently are to where you’re going to go!


Then once you have the top line revenue and a plan, we’ll move on to…


Restaurant Financial Mastery

All successful business, regardless of the industry, must be able to control their financials.

This will quickly move from your weakness to your unfair advantage!

In this Module, I walk you through a very simple process for controlling your Food, Beverage, and Labor costs by simply focusing on 6 metrics. While other companies and consultants make money over complicating restaurant financials, I will teach you a very quick system that will shock you in its simplicity and power over your profits!

If you can keep more of the money that you have worked so hard to earn, the business becomes substantially easier and much more fun. After all, isn’t that why we are in business for ourselves, to make more money!

Inside Module 2, You’ll Discover:

WHAT the 6 most important metrics are to measure daily.

WHAT the 6 most important metrics are to measure daily.

IDENTIFY exactly where to find them in your POS, Purchases, Online Ordering, and Labor Apps.

HOW to act on this data and what it all means to your profits.


Then once you have learned to hit your target Food, Beverage, and Labor costs each month, we will move on to…


Manage Systems and Develop People

This is the CORE of everything you’re going to do because you can’t do this alone…but you also can’t with team you have now.

Please don’t be shocked by this, but at the root of your management style is a fundamental flaw!

People don’t want to managed. Do you like to me managed? Do you like to be told what to do all the time and then be constantly reminded every time you do something wrong?

Sure you can justify your answers with the common thought of ‘that is what I am paying my staff for,’ but it’s time to get real and implement techniques that actually work.

I will teach you extensively on how to manage systems and develop your people. These systems are black and white, right or wrong, and show no favoritism. These systems will run your restaurant how you want it to be run. And your staff will be excited about working in a restaurant that rewards them for doing their jobs!

Inside Module 3, You’ll Discover:

The 5-step training program that sets up all of your employee for success.

The 8-step program used to develop your employees so you can more easily promote from within.

The EXACT 9-point checklist that every restaurant needs with examples and step-by-step instructions for how to build them “so they work.”


Then once you have learned to manage systems instead of people, we’ll move on to…


How to Activate Raving Fan Guests

OOOHHH I love this part…when you properly operate your restaurant you will easily and effortlessly turn guests into RAVING FANS!

And raving fans will do the hardest marketing work for you with pleasure!

The process will ensure your guests are not just having a good, or even great experience, but that their expectations are exceeded. We want them to leave with a burning desire to tell others about the amazing experience they just had.

Note: this is NOT just for you fine dining restaurants! This works from anything from fast food & QSR to family style. Ever been to Chick-fil-A? They are fast food and they create raving fans! I will show you how you can too!

Inside Module 4, You’ll Discover:

How to use the WOW workbook to design experiences that exceed your guests expectations.

How to eliminate inconsistent service and food from day-to-day and employee-to-employee.

How to further develop talent instead of trying to hire “experienced” and “expensive” cooks, servers and managers who nearly always let you down!


After that we go even deeper into…



Build a Marketing Machine

Now it’s finally time to get to the part you have wanted the whole time…MORE CUSTOMERS!

I could have started with this, but then I would be failing you because if you don’t build the other systems first, more customers will just be more problems.

After you build out your systems for maximizing profits, increase your per person average, and exceeding guest expectations, then you can pour gasoline on the fire.

It’s time to GROW baby using my exact 9-step roadmap for attracting a flood of customers, AUTOMATICALLY! But the best part is, when you folow the systems up to this part, your marketing will be so much less important and expensive than it is now!

Inside Module 5, You’ll Discover:

How to use the Marketing Machine workbook to map out your proven marketing process.

Fill in your 3-3 Step Marketing Plans that are certain to bring guests through your door.

Identify the ‘Magic Bullets’ that accelerates your marketing efforts.

How to harness the power of reputations and reviews to expand your reach further than you ever imagined.

How to automate all of this so you don’t have to worry about marketing anymore.


With the guts of your SCALE system in place, it’s time Grow…the right way!


Create a Profitable Culture

The TOP restaurant chains in the world truly know how do one thing better than the others… MAKE MONEY!I know that sounds obvious and maybe even cliché, but it’s very true. The top chains focus on making money, while most independents focus on getting through the day.

Ever notice how some people can just make money at anything they do? We all have somebody in our lives like that…they just know how to make money. Well it’s true, making money is like riding a bike, once you learn you will never forget. However, learning how to make money, well, that is not something they teach you in school. But we will learn how to here in this module.

Inside Module 6, You’ll Discover:

Why your restaurant is NOT as profitable as it should be.

The areas you must focus on daily to increase profits.

Where the potential for growth is in your restaurant.

How decreasing certain expenses by just 3% could have the same impact as increasing sales by over 30%.


With increased profits, it’s time to stop worrying about money and start enjoying more…


Double Your Days

We all have the exact same amount of time in our day. Time is the most scarce resource in the world.

Master your time and you can achieve anything.

That is what highly successful entrepreneurs have learned to do. They just simply get more done than you do in the same amount of time. Instead of putting out fires all day long, they are improving their offerings to the world so more people want to buy their stuff.

Isn’t it time you get more done with your day?!

Inside Module 7, You’ll Discover:

How to literally double what you have been able to get done in the same amount of time.

Why to-do lists don’t work.

How to setup your day in a way that you achieve everything you need to get done.

How to stop responding to everybody else’s demands and putting their needs in front of yours.


It’s time for the final piece to the puzzle…


How to Build the Business of Your Dreams

Systems Create Freedom. Freedom Creates Value. Value Creates SCALE!

That is what this entire process is all about. Create enough systems, processes, and procedures that your business becomes something that others see value in. So much value that they would be willing to pay you top dollar for it.

But if you have a business that runs itself, why would you want to sell it? It’s likely that you would want to grow your business even more with your extra time and resources so it becomes even more valuable.

That is SCALE right there in a nutshell, and that is what I will share with you in this last module.

Inside Module 8, You’ll Discover:

Every single step in your new plan, perfectly laid out for you.
How to map out and define your next 90 days.
Your exact next steps, in every aspect of your business.


Proof Content

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