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And that’s a dangerous half-truth.
Your online empire is only as strong as your relationship with your subjects subscribers.
So it’s time to start sending them emails they’ll love, while getting clear on the must-have elements of an email-powered empire.
I see you writing the “I know it’s been awhile since my last email” emails.
And I know your pain.
I’ve interviewed dozens of clients and fellow entrepreneurs about their email marketing habits, and the most common refrain I hear is this:
“Oh shoot! I need to do more of that!”
(Except with more swear words.)
Here’s what I told them every single time:
If you don’t get real about writing clickworthy emails on the regular, you’ll struggle to make money online.
If you’re going to sell out your programs and have clients begging to work with you, you need to nail this stuff.
Even if you have a list with thousands of emails on it, you have to send them gloriously open-worthy emails if you want them to buy from you. So obvious, right?
But here’s the not-so-obvious bit:
THERE’S A MAJOR MINDSET ASPECT TO SUCCESS WITH EMAIL
…which is why you may be feeling blocked about pressing “send”
If you want your subscribers to open your emails, click every link and buy your products & services, you need to either deal with your messy, self-worth stuff, or check it at the door.
UNLESS YOU L-O-V-E YOUR EMAIL PLATFORM, YOU PROBABLY WON’T USE IT
…so maybe hold off on the fancy, does-everything-including-the-dishes software just yet
If you’re going to get consistent about emailing your list and give yourself permission to press “send” w-a-y more often, you need a platform that’s easy (and preferably fun) to use.
YOU DON’T HAVE TO HAVE A WELCOME SEQUENCE
…a well-written welcome email will do
Too many entrepreneurs get so stuck on writing a welcome sequence, they miss out on a golden opportunity to actually sell their subscribers something they’ll love, when they’re ripe & ready.
No matter how powerful your subject lines, if you haven’t resolved your internal dramas around showing up in your subscribers’ inboxes, you’ll struggle to inspire them to read your emails and take action.
An email sequence is like a map, directing your subscribers where you want them to go. If you don’t give them the map, they’ll wander all over the place, and eventually….right into someone else’s snazzy funnel.
Your emails should sound like you. You can experiment with voice & tone, but in the end, you need to sound like a real person, not some guy in a boardroom.
Phooey! Dominating your industry isn’t about being all nicey-nicey, it’s about selling. So it’s time to shake off the unsubscribe-o-phobia, and start owning your message.
“You need emails and sales pages to launch a product well - and it just so happens that Tarzan’s a master at both. To double or even triple your sales, hire Tarzan. You might think you can tackle launch copy alone or with some rando on Upwork, but you will be astounded at what a skilled, experienced launch copywriter like Tarzan can do to squeeze more conversions out of your list. I highly recommend you get on her waitlist now so she’s at your side when it’s time to launch.”
“Tarzan is pretty much the best copywriter I know (I’d trust her to script the copy for my marriage proposal).”
This is everything I’ve learned writing hundreds of emails for clients—welcome sequences, sales sequences, webinar show-up sequences, you-name-it-I-wrote-it sequences.
I’ve used these strategies in my own business to generate endless leads for my copywriting services, win Marie Forleo’s “Because You’re Awesome” award for my B-School promotion, AND Copy Hackers’ Email Copywriting Challenge.
Sure, you’ll learn simple email hacks you can start using right away to improve open rates and get the clicks.
But more importantly, you’ll figure out what’s standing in your way as you enter email marketing territory, work through your icky sticky mental blocks, and come out swingin’ as empress (or emperor) of your realm.
The end result: Your own private kingdom of loyal subscribers who obsess over your emails and buy all your stuff
If you’re going to command the open-and-clicks, you absolutely must learn to move through your fears around being seen and owning space in other people’s inboxes.
This is a program inside a program. In this bonus audio/video training, you’ll get…
We don’t cover opt-ins in this program, and I didn’t want to leave you hanging.
So I brought in a guest expert, Prerna Malik, in to help you create an attractive opt-in for your future subscribers/buyers.
…where I answer EVERY. SINGLE. QUESTION., no matter how trivial.
If you love talking about money & marketing, tossing around rates with other service providers, or just having a place to brag when you have a record earning month, this is the place to be!
This is where you’ll go to get your most pressing questions answered quickly and accurately…
Two years ago, I was completely caught in the loop of feast or famine. I was charging 35 bucks an hour to write for clients I didn’t even like!
When clients found me it felt like sheer dumb luck. I said “yes” to people I didn’t want to work with, because I needed the money. I had to do something radical if I was going to feed my family. So…
…I committed to growing my email list and nurturing them with 1 bi-weekly email.
Everything changed very quickly after that. I didn’t have to wonder what my potential clients needed, because they replied to my emails and TOLD me flat out.
Today, I have a long wait list (6-8 weeks minimum) and charge $3000/day—about 15x what I was charging last year.
(Not only that, but I LOVE my clients. They’re complete rock stars.)
Now…I want to help you find that kind of success in YOUR business.
Tarzan Kay - Email Empire on sunlurn.com