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Sean Ellis - Growth Master Training Course

Sean Ellis - Growth Master Training Course.  Breakout growth requires an effective Growth Master leading the charge. This is a self-paced course taught by Sea...
Old price: $299.00
$48.00
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Sean Ellis - Growth Master Training Course

 

Breakout growth requires an effective Growth Master leading the charge. This is a self-paced course taught by Sean Ellis, founder and CEO of GrowthHackers, that will teach you the fundamentals to become an effective Growth Master. He shares best practices for leading a team to execute a growth process that drives results. Sean has evolved these best practices through his roles leading growth efforts at Dropbox, LogMeIn and Eventbrite and by collaborating with effective growth leaders at other breakout success companies such as Facebook, Uber and Slack.

In this course, you will learn how to:

  • keep your team consistently engaged in growth
  • prepare in advance for each growth meeting
  • conduct an effective growth meeting to maximize the growth
  • follow up after each growth meeting to ensures plans are effectively executed
  • focus your team on the highest leverage growth opportunities
  • accelerate your team’s testing velocity for maximum growth learning

This course is designed for anyone who wants to become an effective Growth Master. Effective growth masters often have backgrounds as marketers, product managers, growth analysts or even founders.

INSTRUCTOR

Sean Ellis, CEO and Founder of GrowthHackers, co-author of Hacking Growth, former growth/marketing leader at Dropbox, Eventbrite, LogMeIn and Lookout.

CERTIFICATION

At the end of the course you’ll have an opportunity to become a certified Growth Master by getting at least nine correct answers on the 10-question exam.

Your Instructor

Sean Ellis
Sean Ellis

Sean Ellis is CEO and founder, the number one online community built for growth hackers. Sean coined the term "growth hacker" in 2010, after using it to ignite massive growth for Dropbox, Eventbrite, LogMeIn and Lookout - all with valuations now exceeding $1B. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, and TechCrunch.

Sean is also coauthor of Hacking Growth, published by Crown Business (division of Penguin Random House).

Class Curriculum


Section 1: Course Goals & Agenda
  • Start
    Welcome to the Course + Course Goals and Agenda (4:32)
Section 2: Key Growth Fundamentals
  • Start
    Introduction to Section 2 - Key Growth Fundamentals (0:43)
  • Start
    Lecture: Growth is Cross-Functional (3:43)
  • Start
    Lecture: Finding Your North Star Metric (5:07)
  • Start
    Lecture: Testing Drives Growth (4:52)
  • Start
    Lecture: Twitter's Accelerated Testing (1:41)
  • Start
    Lecture: Focus Testing on Specific Objectives (6:57)
Section 3: The Growth Process
  • Start
    Introduction to Section 3 - The Growth Process (0:35)
  • Start
    Lecture: What's an Effective Growth Process (2:27)
  • Start
    Lecture: The Growth Testing Process (2:21)
  • Start
    Lecture: Analyze the Situation (1:48)
  • Start
    Lecture: Idea Generation for Objectives (4:24)
  • Start
    Lecture: Inputs That Drive Growth Ideas (3:49)
  • Start
    Lecture: Prioritize in Weekly Growth Meeting (4:07)
  • Start
    Lecture: Launch Tests (3:47)
  • Start
    Lecture: Analyze Tests and Report Progress (3:27)
  • Start
    Lecture: Easy Access to Testing History (1:55)
  • Start
    Lecture: Test Analysis Leads to New Ideas (1:29)
  • Start
    Lecture: Repeat to Achieve Objectives (1:33)
Section 4: The GrowthMaster Role
  • Start
    Introduction to Section 4 - The GrowthMaster Role (0:23)
  • Start
    Lecture: Qualities of a Good GrowthMaster (3:20)
  • Start
    Lecture: The GrowthMaster Role (3:36)
  • Start
    Lecture: GrowthMaster Daily Activities (3:20)
Section 5: The Growth Team
  • Start
    Introduction to Section 5 - The Growth Team (0:23)
  • Start
    Lecture: Cross Functional Growth Team (1:20)
  • Start
    Lecture: Who Should be on the Growth Team (2:12)
  • Start
    Lecture: Growth Team Models (2:24)
Section 6: The Growth Meeting
  • Start
    Introduction to Section 6 - The Growth Meeting (0:52)
  • Start
    Lecture: The Weekly Growth Meeting (1:32)
  • Start
    Lecture: Pre-Meeting Preparation (1:40)
  • Start
    Lecture: Characteristics of a Qualified Idea (2:23)
  • Start
    Lecture: Weekly Nominations From Team (1:36)
  • Start
    Lecture: Who Attends the Growth Meeting (2:00)
  • Start
    Lecture: Maintain Sense of Urgency (2:25)
  • Start
    Lecture: Weekly Growth Meeting Agenda (2:43)
  • Start
    Lecture: KPI Review (2:58)
  • Start
    Lecture: Objective Progress, Key Learnings (1:59)
  • Start
    Lecture: Review Planned Test Launches (2:39)
  • Start
    Lecture: Choosing Right Tests to Launch (4:14)
  • Start
    Lecture: Growth of Idea Backlog (1:53)
  • Start
    Lecture: Post Growth Meeting (1:05)
Section 7: Pulling it All Together & Conclusion
  • Start
    Introduction to Section 7 - Pulling it All Together & Conclusion (0:29)
  • Start
    Lecture: Pulling It All Together (2:27)
  • Start
    Lecture: The Good GrowthMaster... (2:05)
  • Start
    Conclusion (0:49)
Section 8: Resources & Certification Exam
  • Start
    Resources
  • Start
    Quiz: GrowthMaster Certification
Read more: http://archive.is/ADRb8