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Roy Furr - Copywriting Royalties and Pay for Performance

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Roy Furr - Copywriting Royalties and Pay for Performance digital download. Info: [8 Videos (TS) + 8 Documents (PDF)]. Escape the dollars-for-hours trap,...
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Roy Furr - Copywriting Royalties and Pay for Performance

Type: Digital download

Format: [8 Videos (TS) + 8 Documents (PDF)]

Archive: https://web.archive.org/web/20190805212924/https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance

Copywriting Royalties and Pay for Performance

Escape the dollars-for-hours trap,
create leveraged and scalable income
from your copywriting skills.

The world's richest, most successful copywriters don't get paid as much as they do based on showing up and doing the work. They don't get paid based on the amount of words they write, or the time it takes them. They don't even get paid exclusively on doing a set project for a client.

Rather, they get paid based results.

You want to make a ton of money as a copywriter? You must find a way to get paid based on your performance. Based on leads, sales, revenue, profits, new customers, or some other measurable number your client values.

Do that? You write your own ticket.

Otherwise, you're pretty much just showing up and punching the clock. No matter if your client is counting hours, words, or project completion.

Nearly 100% of my projects since 2010 have included a pay-for-performance component. Here's what I've learned...

There are a lot of moving parts when it comes to getting paid royalties on sales generated, or based on any other performance metric.

There are pitfalls and tricky language you need to look out for in contracts.

There are certain expectations you should know as a copywriter, and certain things you should absolutely expect from clients.

There are great clients who you have to choose to turn down, no matter how much you'd like to work with them.

There are different ways to present your value to clients, depending on whether they're a traditional direct response business, or don't know what direct response or a "copywriter" is.

I started in marketing in 2005, went full-time freelance in 2010. I've been involved with copywriters in nearly every capacity imaginable since then. Seeing as how I wanted to get paid as much in royalties as possible, I made a special study of the topic.

Now, I've packaged up everything you need to know to shortcut my entire learning curve.

From mindset to the tiniest contract details... Here's what it takes to get paid based on results generated...

I'll tell you exactly how my royalties arrangements are structured. Including important questions such as whether I ask for a fee or advance. As well as what revenue actually gets counted when it comes time to calculate royalties.

Plus, you'll learn how copying me could be the exact WRONG thing to do if you don't work with clients like mine, and creative solutions to use instead for clients who are not in traditional direct response niches.

If you want to create as much leveraged, scalable income as possible from your marketing and copywriting skills, the secret is to get paid based on performance. By the time you're done with this training, you'll know exactly how.

Roy Furr

Founder & Lead Instructor, BTMSinsiders

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.

Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course Contents

Introduction: 100% Value Out of the Gate
Video Lesson (16:09)
Download: Slides
Lesson 1: The one thing that MUST be true BEFORE you propose a pay-for-performance arrangement
Video Lesson (5:23)
Download: Slides
Lesson 2: If you’re going the traditional route: types of royalties arrangements
Video Lesson (18:52)
Download: Slides
Lesson 3: Alternative pay-for-performance arrangements
Video Lesson (14:36)
Download: Slides
Lesson 4: How to sell prospective clients on performance payments
Video Lesson (16:33)
Download: Slides
Lesson 5: How to track pay-for-performance arrangements
Video Lesson (15:10)
Download: Slides
Lesson 6: BONUS: Still the best way to get paid for performance
Video Lesson (17:25)
Download: Slides
Wrap-Up: One last takeaway message...
Video Lesson (11:07)
Download: Slides