Social Media Marketing ROI
By: Luan Wise
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Luan Wise covers the measurements that really matter, how to use Twitter, LinkedIn, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.
- Linking business strategy and social media
- Looking at the challenges of calculating ROI
- Determining the cost of social media
- Defining ROI
- Calculating social media marketing ROI
- Determining the financial and nonfinancial benefits of social media
About the Instructor:
Luan Wise has 15 years of B2B marketing experience across agency, client-side, and consultancy roles.
Luan Wise has cultivated a diverse skill set. She is well versed in both traditional marketing—trade shows, events, direct mail, and other print media—as well as digital marketing. Luan helps her clients make their marketing activity more effective, ensuring that their key messages hit the right people at the right time.
Luan has worked across a variety of sectors, including office supplies, postal services, telecommunications, recruitment, facilities management, and higher education. She has worked for household names such as Royal Mail, Hilton Hotels & Resorts, and the University of Cambridge, as well as the kinds of companies that are big in their field but unknown to the wider world. Luan is also the author of Relax! It's Only Social Media: A no-nonsense guide to social networking for you and your business.