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Lisa Messenger - PITCH TO THE MEDIA
PITCH TO THE MEDIA
It’s up to you to tell your story but let Lisa Messenger help you create it.
What’s Pitch To The Media All About?
It’s time to get your story out there.
Who is this course for?
You’re struggling to reach your audience. No-one knows you exist. Your Instagram account has 7 followers. Your brand or product would go gangbusters if only more people knew about it.
This course is for those who don’t have a PR agency. You’re someone who’s doing it all themselves. You recently launched your business and want others to believe in it as much as you do. After all, you’ve poured your heart and soul into getting it to this point.
It’s for people who want to grow a following - and fast.
You’re ready to finally learn how to speak to the media in a way that captures their attention and imagination. This skill, once mastered, will continue to serve you throughout your up journey.
You don’t have a tonne of cash to invest in paid advertising, nor do you feel you need to at his point. Your amazing product, label or service will speak for itself.
Get ed now!
A word from Lisa Messenger
Has my pitch ever been rejected? Hell yes!
When I ed Collective Hub I heard more nos than I ever have in my entire life.
Rejection was around every corner. But I had a vision and I truly believed in what I was selling. That’s why I’ve created this course for you.
To understand the crucial difference between storytelling and story selling and to teach you the insider tips and tricks so that you can hear more yes and less no when it comes to pitching your passion project, business or brand to the media.
This is How to Pitch to the Media…
“I’ve already ed implementing some of the things I learnt into my business and client work. I can’t wait for more masterclasses!!”
- Alicia Penhorwood, Founder Harper Collective
What’s the end goal of taking this course?
Perhaps you’re a first-time entrepreneur with a single-product company, a sustainable fashion label, a service that people need to know about.
How do you get your most beloved magazines, websites and blogs to offer you much-coveted coverage? Learn precisely what they’re looking for in a pitch, when they want it, and which supporting materials will seal the deal.
Receiving countless pitches every day here at Collective Hub, we know too well why some hit the mark, not to mention the formula for a pitch that can’t be refused.
What you will learn:
Lifetime access and free updates to the course. You can expect 6-modules in total featuring videos, exercises and bonus worksheets to transform you into a pitching pro!
How to embrace your story
Understanding the media landscape
How to email an editor
How to create a pitch with a punch
How to send a follow-up email
How to understand your audience and find the perfect channel for your story
What to say and what not to say
How to hone your elevator pitch
Dealing with rejection
Pitch for real!
Lisa Messenger is the vibrant, game-changing founder, CEO and Editor-in-Chief of Collective Hub. She launched Collective Hub as a print magazine in 2013 with no experience in an industry that people said was either dead or dying. Collective Hub has since grown into an international multimedia business and lifestyle platform with multiple verticals across print, digital, events and education - all of which serve to ignite human potential.
Lisa is an international speaker, best-selling author, and an authority on disruption in both the corporate sector and the -up scene. Lisa’s experience in publishing has seen her produce over 400 custom-published books for companies and individuals as well as having authored and co-authored 24 herself.
Most notably, Lisa chartered her ride to success with her bestselling book Daring & Disruptive: Unleashing the Entrepreneur and its sequels Life & Love: Creating the Dream, which reached number-one on Booktopia; Money & Mindfulness: Living in Abundance, that shot to bestselling status within the first month; Breakups & Breakthroughs: Turning an Ending Into a New Beginning and Purpose soon followed.
Her passion is to challenge individuals and corporations to get out of their comfort zones, find their purpose, change the way they think, and to prove there’s more than one way to do anything. She encourages creativity, innovation, an entrepreneurial spirit and lives life to the absolute max. Most mornings she wakes up and pinches herself at how incredible her life is, but is also acutely aware and honest about life’s bumps and tumbles along the way.
With fans including Sir Richard Branson, New York Times best-selling author Bradley Trevor Greive, and a loyal fan base, Lisa’s vision is to build a community of like-minded people who want to change the world.
Welcome to Collective101
A Note from Lisa
Embracing Your Story
Episode 1: Embracing Your Story (10:08)
Exercise: Who are you?
Exercise: Write your story
Episode 2: Getting Published (13:30)
Template: Your Media Contact List
Workbook: The Media Landscape
How To Email an Editor
How To Email an Editor (9:41)
Exercise: Do Your Research (know when to pitch)
Workbook: Pitch Calendar Template
Exercise: Craft Your Pitch
Exercise: Elevator Pitch
Pitching: The Dos & Don’ts
The Art of the Follow Up
Video: The Art of the Follow Up (9:03)
Checklist: Your Follow Up Checklist
Dealing with Rejection
Episode 5: Dealing with Rejection (9:16)
Checklist: Your Self-Care Checklist
Exercise: Niche Media List
Episode 6: Leveraging Coverage (9:16)
Workbook: Amplify, Multiply & Drive Reach
Now Pitch for Real!
Now Pitch for Real!
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