As a newly-minted coach with a day job to juggle, kids to take care of, and your own health to attend to, you literally can’t afford to veer off course.
You already invested so much in training to become a health coach, you really need to make this work. You need to set yourself up for success, do it right, and start to see some fruits of your labors.
Lucky for you, there are actually VERY FEW health coaches out there doing this right.
In all likelihood, your competitors have either failed to establish the crucial groundwork pieces of a profitable business, or they built their business on a shaky foundation that has no staying power. (I bet you’ve heard them complaining in Facebook groups about how hard it is to make good money as a health coach…)
Even if you’re late to the party, there’s still a golden opportunity for you to jump in, build your business the right way (right from the start) and turn your health coach certification into a prosperous, fulfilling career.
That is…if you can avoid the same deadly business-building mistakes your competitors are making.
The 5 Myths That Are Blocking Your Success As A New Health Coach
MYTH #1: Your Health Coach Certification Is Your Instant Ticket To Success
Many women I’ve worked with have believed that all they need to do to become a successful health coach is get certified, hang up a shingle, and all the pieces will fall into place. Truth is, there’s way more to building a business than becoming certified as a health coach.
That’s just the starting point.
What you need to do instead is build a rock-solid foundation with all the business essentials, including a profitable niche, a strategic plan, and an irresistable signature program that your ideal clients love.
MYTH #2: Believing You Can Help Everyone
When you begin to take your own wellness journey, you discover this amazing world. It’s like you’ve been granted a secret key to the universe: there are all these amazing things you can do to take control of your health and wellbeing, prevent disease, improve your longevity…and you want to shout it from the rooftops.
And maybe, in an ideal world, you could help everybody improve their health. But when you’re building your business, it’s critical for you to identify a very specific type of person you want to work with: your ideal client.
Of course what I’m talking about here is choosing a very clearly defined, narrow niche.
When you’re speaking to everyone, you’re speaking to nobody. Your message won’t resonate, you’ll have great difficulty finding your tribe and your ideal clients.
Myth #3: Believing That The Best Way To Get Started Is To “Hustle” On Social Media
Getting out there and hustling on social media without the foundation of your business established and without a solid PLAN is the best way to suck all your time. It’s a great way to stay BUSY and to feel like you’re being productive, but you’ll be spinning your wheels without an actual strategy. Without any results.
And how will you know what to post if you haven’t established the fundamentals, like your niche and your ideal client, your packages, your brand?
Build the business foundation first, get your fundamentals down…and then your use of social media will be strategic, smart….and fruitful.
Myth #4: Believing A Signature Program Isn’t A Good Idea
A lot of health coaches come out of their training with the belief that you shouldn’t create a specific program, or a signature system. That all you need to do is coach people from “where they are”.
And while that’s partially true, in that coaching needs to be organic and guided by your client’s needs…developing a signature program is the key to building a successful health coaching BUSINESS. Trying to sell “coaching” to people is an uphill battle. And one that will not pay your credit card bills.
A signature program is the key to everything—it gives you confidence, authority, and something specific to market.
Myth #5: Believing You Can Just Roll Up Your Sleeves And Do It All Yourself
Trying to do this on your own is the slow-path to the success you want.
There are tried and true methods that work, and in order to reach your goals faster. Learning from an expert and following a roadmap is the best thing you can do to set yourself up for success.
A proven plan, a step-by-step roadmap will get you there faster and better.
MODULE 01: NICHE BREAKTHROUGH
Gaining clarity on your authentic, lucrative niche, is the key to your business foundation.
- learn my 7-step process for revealing your most lucrative and authentic niche, so you can move forward with your business feeling aligned and confident
- overcome the fears and mindset blocks about choosing a niche that tend to hold health coaches back
- discover how to quickly determine if your niche is viable, saving you time and effort so you can achieve your goals
MODULE 02: IDEAL CLIENT DISCOVERY
In this module I help you hone a clear image of your exact dream client, what she needs and wants, and how to reach her.
- learn my process for building a complete picture of your dream client from the ground up, so you know who, exactly, you’re trying to reach with all your marketing
- master the art of getting inside your ideal client’s head — to understand her deepest needs & wants (and how you can fulfill those)
- determine where to find your ideal client (and how she can find you) and how to begin connecting with her
MODULE 03: BUSINESS ESSENTIALS
Overwhelmed with all the logistics & practical nuts and bolts to set up? No worries, this module will take care of all those pieces.
- choose the right business name, with a breakdown of the two main choices (and which one I recommend), plus how to decide which one is perfect for your business
- set up all your structures like registration, insurance, business accounts, client agreements, payment systems, and much more
- includes my checklist for all these pieces, so you don’t miss anything, and finish this module with a completely professional health coaching business
MODULE 04: DESIGN YOUR SIGNATURE SYSTEM
By the end of this module, you’ll have a fully-realized signature system for working with your ideal clients.
- I’ll walk you step-by-step through the process of transforming your expertise into an exciting signature system that’s easy to market and enroll new clients into
- use my template to quickly & easily build your own unique, fully-developed programs … so you can stand out in the market
- discover the secret to positioning yourself as a valued expert in the eyes of your ideal clients (and avoid the pitfalls many health coaches get trapped by)
MODULE 05: CREATE YOUR COACHING PACKAGES
By the end of this module, you’ll have designed your complete coaching package.
- Learn how all the pieces fit together for your health coaching programs: logistics, delivery, workbooks, bonuses … so you can craft irresistible packages for your ideal clients
- discover the financial benefits to offering premium packages … and avoid the common mistakes new coaches make when offering their services to potential clients
- learn my system for communicating your package “promise” and my process for crafting compelling marketing messages to help fill your programs and get fully booked
MODULE 06: CHARGE YOUR WORTH
If you struggle with how much to charge and how to confidently talk about your fees, you are not alone.
- solve the uncomfortable problem of what to say when clients ask, “How much do you charge?”…so you can conduct these conversations with ease and confidence
- master the art of pricing your health coaching programs, and discover exactly what to charge for each of your services, programs, or packages, including
- learn the do’s and don’ts of pricing, plus my tricks and tips to help you validate your fees
MODULE 07: AUTHENTIC BRANDING
In this module, you’ll design a beautiful, aligned brand that authentically represents you and your business.
- learn my 6-step process for crafting a brand that captures your spirit, personality, and passion … and empowers you to build an authentic brand you are completely in love with
- learn the secrets to choosing the right website design, images, and marketing material for your business
- find out how to communicate your brand values, brand promise, and brand personality in a way that feels authentic and aligned with you and your business
MODULE 08: CREATE YOUR WEBSITE
This module is a complete implementation plan for designing a fabulous health coaching website, from start to finish.
- Learn the 7 essential elements you need for your standout health coaching website
- Get access to my sales page breakdown, which includes templates for creating your very first sales page, and learn exactly how to write compelling copy for your site
- Get my extensive list of resources to help you all aspects of building your website
MODULE 09: WINNING NEW CLIENTS
Once you have your business foundation in place, it’s time to start getting new clients!
- discover exactly where to quickly find new, potential clients you feel comfortable connecting with
- find out how to create a steady stream of ideal clients, plus strategies to confidently convert the leads and opportunities you’ll be generating
- learn my must-have secrets to talking about your offer in clear, benefit-rich language so you hear ‘Yes!’ more often from your ideal clients
MODULE 10: SYSTEMS FOR CONSISTENT INCOME
In this module you’ll implement my strategies and systems for ensuring sustainable income and long-term growth.
- master your weekly schedule to optimize your time for marketing activities, as well as for coaching clients
- discover the key marketing strategy I recommend for all health coaches that will have you generating new leads every month
- learn how to implement the Quick Start Method to get you up and running in no time at all…so can start to pull in cash flow, early clients, and grow your confidence (and testimonials) super fast.