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Julie Katz - The Forrester Wave: Report Email Marketing Service Providers Q4 2007

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Julie Katz - The Forrester Wave: Report Email Marketing Service Providers Q4 2007 digital download. Info: [1 pdf]. Responsys And e-Dialog Lead, With Eps...
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Julie Katz - The Forrester Wave: Report Email Marketing Service Providers Q4 2007

Type: Digital download

Format: [1 pdf]

Archive: https://web.archive.org/web/20080115005735/http://www.forrester.com/Research/Document/Excerpt/0,7211,44087,00.html

The Forrester Wave: Report Email Marketing Service Providers Q4 2007

Responsys And e-Dialog Lead, With Epsilon And Yesmail Close Behind

by Julie M. Katz
with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

The email market is a mature one. Vendors provide similar technologies, and all want to establish email as the pillar of a multichannel marketing program. Forrester evaluated eight leading email marketing service providers across 64 criteria and identified Responsys and e-Dialog as standouts, thanks to their solid platforms, easy-to-use features, and focus on marketer needs. Long-time Leader Epsilon and recently overhauled Yesmail round out the Leader category. Strong Performers Acxiom Digital, Experian CheetahMail, and Harte-Hanks have easy-to-use tools but lack Leader-level functionality. Datran Media, the study's lone Contender, presents a different model and vision than the others in the evaluation but needs a feature and platform upgrade.

TABLE OF CONTENTS

Marketers Demand Email Excellence

  • Market Maturity Renders Email Vendor Selection Challenging

Email Marketing Service Provider Evaluation Overview

  • Evaluation Criteria

A Deep Focus On Marketing Strategy Breeds Email Success

Vendor Profiles

  • Leaders
  • Strong Performers
  • Contenders

Supplemental Material

NOTES & RESOURCES

Forrester conducted in-depth evaluations in Q4 2007 of eight email marketing service providers: Acxiom Digital, Datran Media, e-Dialog, Epsilon, Experian CheetahMail, Harte-Hanks, Responsys, and Yesmail. The services evaluation included vendor surveys and executive interviews. We also surveyed 128 vendor-supplied references online and interviewed more than 32 customers by phone.