Jon Loomer - Evergreen Campaigns Training | SunLurn- Bring knowledge to everyone

Topics Covered

One of the primary issues brands and marketers have with Facebook ads is that they grow stale and stop working. Evergreen campaigns help solve this so that a constantly fresh set of people are being created and targeted — and guided along through the campaign for a predetermined amount of time. If they don’t convert, they fall out!

In this training, we’ll focus on the following topics:

What is an Evergreen Facebook campaign?
Why are Evergreen Facebook campaigns necessary?
The problems that Evergreen campaigns solve
How to plan an Evergreen campaign
The “Trigger” and why it’s necessary

What You’ll Learn

In this course, you’ll learn everything you’ve ever wanted to know about creating an Evergreen Facebook campaign.

You’ll learn the following:

Step-by-step guide to setting up an Evergreen campaign from start to finish
How to select a Trigger for your Evergreen campaign
How to plan and assemble the ads that go into your campaign
How to use targeting and exclusions to help guide people through the campaign
How to create a simple to complex Evergreen campaign with multiple branches
The various ways you can optimize an Evergreen campaign, and both benefits and drawbacks of each

Who Is This For?

If you’re wondering how the forthcoming shift to campaign budget optimization (CBO) will impact your Facebook and Instagram ads, this course is definitely for you! This one-part course is also for you if:

You want to know exactly how CBO is being effectively deployed around the globe
You’re curious about the types of audience and bid tests being run on CBO now
You feel like other marketers and agencies know something you don’t when it comes to CBO
You want to grow and scale your ad account sustainably, utilizing the most proven tactics out there
You’ve already set up some CBO campaigns but you’re not sure if you took the proper steps
You haven’t yet set up anything on CBO and you want to ensure everything is in tip-top shape moving forward

Who is Jon?

Jon Loomer - Evergreen Campaigns Training

Jon was first exposed to Facebook while working for the National Basketball Association in 2007. The NBA partnered with Faceobok (then 50 Million users and growing) to create an app (before you could create your own). He immediately fell in love with the platform and has been using it ever since.

Jon started this website and ultimately his business in 2011 after a pair of layoffs left him wanting more. He was determined to build a business around his family, consisting of his wife and three sons. He would no longer allow his business to keep him from seeing his boys grow up.

Jon considers himself an “accidental marketer.” He is not your typical high-pressure salesman because he doesn’t like being sold to. Jon provides practical advice for the typical marketer who wants to stand out in a sea of gurus, deception, and noise.

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