Creating a Marketing Growth System
By: John Jantsch
Duration: 42m 44s
Released: May 16, 2016
John Jantsch, founder of Duct Tape Marketing, walks through the best practices for setting up a sophisticated growth plan for your marketing team. His practical steps go beyond growth hacking and involve making strategies and plans that will stick and be successful. He shares his favorite stories of successful growth strategies and how he's helped businesses of all sizes (B2B and B2C) with their marketing efforts.
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing
John Jantsch is a marketing consultant, a speaker, and the best-selling author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself.
John is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. In addition, he frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Huffington Post calls John one of the 100 Must Follow on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a "must listen" by Fast Company.
He is the featured marketing contributor to American Express OPEN Forum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
John's practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.