This is a complete crash course by John Carlton and his team. It’s pretty cool stuff.
John Carlton’s notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:
He started out as the “bad boy” freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn’t pull off (because they didn’t understand street-level salesmanship)…
He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)… while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)…
And he pioneered the now-common use of killer “old school” persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs.
John’s been called “the most respected and ripped-off copywriting wizard alive”, because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.)
And for over a decade now, John has been the “go-to-teacher” for helping entrepreneurs learn how to craft ads that get results. His first book, “Kick-Ass Copywriting Secrets of a Marketing Rebel”, is still cited as a primary resource by the best writers working today.