GrowthX Academy - Million Dollar Marketer
Why this course?
Most lectures on marketing, sales, and “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
In this course I’m opening the kimono on everything I know about growth.
- Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.
- SEO? Let’s put my own backlink authority to the test.
- Conversion Rate Optimization? You guessed it, full exposure.
Class Curriculum
Identify your Target Audience
- Introduction - Start Here (3:30)
- Stakeholders (8:01)
- Buyer Psychology (18:45)
- The Path to Purchase (21:00)
- Customer Profiling (10:21)
- Pain Scoping (4:00)
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction (0:53)
- Display (20:54)
- Retargeting
- Retargeting Audiences (4:31)
- Search (5:55)
- Google AdWords (18:47)
- Simple ROI Dashboard
- Live Account Exploration (13:01)
- Intro to Landing Pages (4:23)
- Landing Page Tutorial (88:57)
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction (1:22)
- Calculate Traffic Goals (4:22)
- Organic Channels
- Intro to SEO (13:11)
- [Bonus] Blog Post SEO Teardown (11:09)
- [Bonus] Ecommerce Store SEO (25:24)
- [Bonus] Local Services SEO (22:14)
- Platforms (3:49)
- Social Media (3:58)
- Communities (7:16)
- Growth Systems (8:46)
- Intro to CRO (6:40)
- Projects & Exercises
- Resources
- Summary (1:10)
Analytics
- Introduction (5:18)
- Content Analytics (13:00)
- Product Analytics (13:00)
- Growth Analytics (3:38)
- Retention Analytics (6:45)
- [Bonus] Retention Case Study
- Intro to SQL (1:12)
- Projects & ExercisesResources
- Summary
Partnerships and Referrals
- Introduction (0:53)
- Types of Referrals (6:06)
- Customer Referrals (14:24)
- Scaling Word of Mouth (8:23)
- Bonus - Partnership Launch Checklist (3:52)
- Bonus - Partnerships that Cut Costs (3:41)
- Projects & Exercises
- Resources
- Summary
[Bonus] Technical Marketing
- Introduction
- JavaScript Event Handlers (28:18)
- Intro to APIs (55:27)
- ROI with SQL (29:52)
- Web Scraping
- Automations
- Projects & Exercises
[Bonus] Competitive Strategy
- Brand Safety
- Positioning & Differentiation
- Migrating Clients
- Intercepting Interest
- Projects & Exercises
[Bonus] Conversion Rate Optimization
- Do’s and Dont’s
- Server vs Client-side A/B Testing
- Single vs Two-tailed Measurement
- Tools How-To
- Projects & Exercises
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