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The program does latch onto a good internet marketing strategy. It is possible to make money from small niches. A niche is basically a topic that a small but passionate group of people are interested in.

An example could be a particular type of vintage car. Enthusiasts would probably pay a lot of money for information, parts, memorabillia, actual cars and anything connected with that type of car.

If you set up a specialist niche website that catered for the needs of the enthusiasts you could potentially make a significant amount of money. If you had a stable of niche websites then you could making a lot of money.

The ideal niche website is one that has little or no competition from other websites. You are looking to corner the market for that niche.