Gauher Chaudhry - PPVSumo 2014
Let Me Share With You A Powerful Form
Of Traffic That I Stumbled Upon
A few years back, I was making a lot of money promoting cost per action (CPA) offers in a particular niche. I was only doing pay per click marketing at the time and because it was very competitive, there was only so much traffic I could get.
I then stumbled upon a new traffic network and started running the same CPA campaigns.
To my shock, I started earning $4.00 for every $1.00 I was spending on traffic from this network, while only making $2.00 for every $1.00 spend on the pay per click networks.
There was so much of this traffic, I felt I had the world at my fingertips.
It didn’t seem real.
So I told my affiliate manager at the CPA network about this new traffic source and he said it was okay as long as it wasn’t adware traffic or they would close my affiliate account.
At the time, I had no clue what adware traffic was or how it was generated. I went back to the traffic network to confirm that it wasn’t adware traffic and they told me that it was.
I was crushed.
I was making all this money with CPA offers and was told that CPA networks would not allow this form of traffic or they would ban my account.
I left this traffic source for a few months until I went to an Affiliate Summit conference and started talking with the owners of other CPA networks. They told me that I could send all the adware traffic in the world to their CPA networks, much to my confusion.
They explained to me that adware traffic is in its infancy and most other CPA networks don’t understand it. They see this huge wave of traffic and think you are doing something illegal or wrong.
They get scared.
But the CPA networks who understood this form of targeted traffic basically told me to “bring it on.”
They knew that it would make both of us a lot of money and leave many advertisers happy with the quality leads.
I was back on cloud nine.
I went back to all the adware traffic networks and started sending traffic to the CPA networks that would allow it. Fast forward to today and I don’t know of a single affiliate network that doesn’t allow this form of powerful traffic.
They smartened up and realized that they were leaving a lot of money on the table by not allowing PPV traffic.
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