Writing for high profile publications can transform your business. It certainly has for mine.
In 2010, I started blogging for the Harvard Business Review. One of my first posts for them ("How to Reinvent Your Personal Brand") became popular, and they asked if I'd be willing to expand it into a piece for the Harvard Business Review magazine.
Within a week of its publication, three different literary agents approached me and asked if I had considered turning it into a book proposal.
That became my first book, Reinventing You, which was published in 2013 by HBR Press.
I've written more than 185 blogs or articles for the Harvard Business Review, 250+ for Forbes, and have been a regular contributor to Entrepreneur magazine, among many others.
My work has also been featured in Fast Company, Inc., Business Insider, the World Economic Forum blog, and more.
And it's not just me.
Every technique I've used is replicable and repeatable, and you can use them to grow your own business.
I feel passionately about helping talented professionals get their voices heard in a crowded and noisy marketplace.
With the advice I've shared, I've helped many private coaching clients and members of my Recognized Expert community break into major publications such as the Harvard Business Review, Inc., Forbes, Entrepreneur, and more.
Getting published in these outlets is often a complicated, opaque process.
But it's one that I've spent the past decade figuring out.
In this course, I'm excited to share those secrets so talented professionals around the world can learn exactly how to break into these elite publications - and transform their business and career in the process.
What Does the Course Cover?
Since 2009, I've taught myself - through trial and error - how to consistently create content that's sought out by prominent publications. In this online course, I'll be teaching you everything that it took me a decade to fumble through and learn. My goal is to save you years of missteps, and give you the tools to approach major publications with confidence and extremely high quality pitches and sample posts. As a result, it will be far faster and easier for you to get your best ideas heard.
In this course, you'll learn how to:
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Develop unique and compelling article ideas that will appeal to prominent publications
Identify - and avoid - common editorial missteps that sink most pitches
How to align your writing with each publication's "house style," so that it instinctively feels like a fit to them
Write quickly and confidently, even if it's been onerous in the past
Create a 'ladder strategy' that enables you to approach top media outlets with credibility
Leverage your network to get 'warm leads' and introductions to editors
Writing for High Profile Publications is for professionals who know that breaking into top tier publications will help their brand and their careers, and want to make this a priority. Given my own experience, the vast majority of examples cited will relate to business publications, but the same principles apply across fields. You may have always wanted to write for brand name media outlets, but weren't sure where to start. Or you may have tried, but been rebuffed. This course will give you the tools you need to reach out (or try again) with confidence. If you know that writing for prominent publications will help your business, your platform, and your credibility, this workshop is for you. Obviously, the course is not for you if you hate the idea of content creation and don't think you'll want to execute on the principles we discuss. You only get results if you "work the program"!
Here's What You'll Get in Writing for High Profile Publications proof