Secrets of List Research (2nd Edition)
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.
Thanks to the expert advice by legendary industry leaders, you’ll learn about:
When to work with a list broker and when not to
How to read a data card
The ins and outs of testing lists
What to ask before you test
Testing email lists vs. postal lists. What’s the difference?
What are the key variables that can impact response?
How to use list enhancements effectively
Hotline names — the hotter the better!
List research isn’t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
About Direct Marketing IQ
The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.
Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.
Direct Marketing IQ has unparalleled access to direct marketing data — including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories — and proudly produces content from the most experienced editors and practitioners in the industry.