Not that we need research to verify the fact that online video is spreading like wild fire, but here are some statistics from the
Online Publishers Association and
Adweek that illustrate just how powerful Internet video has become as a
marketing tool for business:
Of the people viewing marketing-orientated videos (videos promoting a product or service),
over half will
take some sort of action after viewing a video...
including 12% who will actually buy the product being
offered. To put this into perspective, typically only .5% to 2% of visitors to a "text only" web site will end up
purchasing a product.
65% of online surfers will view video advertisements to their completion (less than 20% read "text
only" sites to completion).
68% of people who watch online videos, will in turn, pass links for these videos onto their friends...
turning
them into viral traffic machines.
72% of online surfers are watching web videos every week. By the year 2011, it's estimated this
number will climb to 87% of web surfers.
An estimated
1 billion dollars will be spent on video ads in this year. By 2011, that number will climb to at
least
4.3 billion dollars.
Are pimple faced kids, watching music videos on YouTube, responsible for the web video
phenomenon? Nope. Actually, more than 65% of the people who watch online videos are between the
ages of 35 and 64 (and 67% of these folks earn middle to high incomes).
The bottom line is that if you’re not using web video to promote your web site, your products or your services, then you’re leaving money on the table.
A lot of money. And if you’re not using videos in the future, there’s a
good chance you may not even survive.
But Here’s The Most Startling Fact of AllIt’s that online video has become such a
lucrative, surefire, can’t-miss marketing tool…that the cost to have a web commercial professionally created for your site now averages between
$2,000-$3000…
per minute! No kidding.
But there is good news. Now you can create
professional, ‘TV quality’ commercials for your web site (just like the videos at the top of this page)…without having to spend thousands of dollars…and…even if you have no experience with online videos whatsoever.
How is this possible?
It’s through an exciting, new training course offered by
Web Video University called
The Secrets of Creating Web Videos That Sell.
With this course, you’ll discover how to go from having zero knowledge or experience with online video…to creating
dazzling, commercial-quality web videos that sell…all in just 4 weeks.
Videos that can
immediately multiply your web site sales,
instantly boost your opt-in rates, give you a
surge of viral traffic, help you
dominate competitive markets and provide
instant credibility for your web site.
And the best part is, you can learn how to do this at your own pace, right from the comfort of your home.
Here’s How It Works
The Secrets of Creating Web Videos That Sell is a four-week online training course set in a “virtual classroom” environment.
What does that mean? Well, it means there are no books to read, no classes to travel to and no “trying to find the time”. The course is available
“on demand”, right from your computer, 24 hours a day, 7 days a week.
You just log into the classroom, where you can immediately access
step by step video-based lessons that show you how to create your very own web commercials from start to finish.
It’s the fastest, easiest, most goof-proof method to learning how to create powerful web videos that sell…and…you can do it in just 4 weeks, in your spare time.
And just because this is an online training course, that doesn’t mean you’ll be left “high and dry” should you have any questions. You will be able to contact your course instructor for
expert, personal, on-one guidance anytime you want…with just a click of the mouse.
This breakthrough course is broken down into 4 weekly sessions as follows:
Because the Internet has become so over-saturated with “amateur” and “homemade” videos (it’s estimated that 100,000 new videos are added to YouTube every day), consumers have become “quick to pull the trigger” on videos that don’t immediately grab and hold their attention.
In fact, the most recent statistics show that consumers stop watching the majority of online videos after just the first 20 seconds.
Or to put it another way, the novelty of online video has worn off.
For you, that means you can no longer get away with shooting blurry videos from a web cam. You can no longer get away with shooting “PowerPoint” videos where you simply talk over some slides. And you can no longer get away with recording “single scene” videos where you ramble on in front of the camera for 10 minutes.
Consumers have now become far too savvy. In fact, if a web commercial doesn’t grab their attention…if it doesn’t stop them dead in their tracks…if doesn’t “look like something they would see on TV”…they’ll just click away.
You must have videos that sell. Videos that engage the viewer’s eyes, ears and mind…while driving home the major benefits of your product or service…and…forcing the viewer to take a specific action when the video ends.
These are the types of videos you’ll be learning how to create in The Secrets of Creating Web Videos That Sell. In fact, take a look at the video below and see for yourself the difference between “typical web videos” and the videos you’ll be learning how to create in this course