The 26 Week Internet Marketing Plan
“A Strategic Internet Marketing Framework for Marketing Managers and Business Leaders”
presented by David Bain
About the course
Summary
Held in a specialist PC training centre, the 26-week Internet Marketing Plan is a 1 or 2-day course which explains the 'what' and 'how to' of an Internet marketing strategy, and is appropriate for any industry.
What you will learn
PHASE 1 - WEBSITE STRUCTURE
· How to devise an online business model most suitable for your business
· What keywords are, how to choose them and how to use them on your website
· How to structure your website design in a manner that appeals to search engines
· How to convert your website visitors to customers
· The power of viral marketing including the definition of viral marketing, examples of extremely successful viral marketing campaigns and suggestions on how to harness the power of viral marketing for your own business
· How to measure and track your website visitors
PHASE 2 - AUTOMATION & LAUNCH
· The purpose of a blog, why the technology behind a blog is essential for your business and how to implement your own blog
· Why you have to know about RSS feeds and how to use them as a marketing medium
· How to encourage your website visitors to opt-in to receive your email updates, which technology to use and how to use it
· How to harness the power of blog communities
· How to drive visitors to your website from the automated publishing of your content on blog & RSS directories
· How to publish your own press release online with no or little cost and where to do it
· How to implement an effective pay per click advertising campaign
PHASE 3 - BROADEN YOUR BASE
· Which directories are worthwhile paying to get your website listed in
· How to use industry specific directories to improve your search engine optimization
· Why local directories will become more important in the future and which ones are more important
· The power of publishing free-reprint articles online, how to do it and where to do it
· How to analyse why your competitors are successful online and how to mirror their success
· Why you have to be an active participant in industry relevant blogs and how to go about participating
· Why industry specific forums should be an important part of driving relevant traffic to your website
PHASE 4 - BROADEN YOUR HORIZON
· What an autoresponder is (no – it isn’t an automated email reply service!), why you have to have one and how to implement one
· Why you can’t afford to think that your website is ‘designed then done’ and how to go about adding new content and facilities for your visitors
· How to drive relevant traffic from social networking sites like Facebook, MySpace and LinkedIn
· How having your own 'software widgets' can funnel significant volumes of traffic to your website
· How to use audio as an effective form of Internet marketing and drive more subscribers to your updates
· Why video marketing is commonly misused and how to use video marketing successfully
· How to analyse the effectiveness of your Internet marketing campaign and choose the best path forward after completing the 26-week Plan
Format: 4 DVDs (Digital Download)
