But It Gets Better.
Stories Also Help You Sell More Products at Higher Prices.
But it wasn’t until a few years ago that another study finally provided the science to back this up. It was a six-month study that was both simple and fascinating…involving eBay and garage sales.
In the study, 100 random items were purchased at garage sales. Each item cost an average of just $1.25.
Next, those items were listed on eBay. And here’s where it gets interesting. Instead of listing the items like people normally do…with generic, boring or even non-existent descriptions…the items were listed using stories. Sometimes very detailed, elaborate and entertaining stories.
The result? Those 100 items, which cost a combined $128.74 when purchased at garage sales, sold for a whopping $3,612.51 on eBay. Or to put it another way, each item cost $1.25 and sold for $36 because of the story attached to it.
And that’s the power of storytelling. It not only makes people pay attention, but makes your products more desirable. Which makes them worth more. Which makes people more eager to buy them at higher prices.
But There’s One Big Problem When It Comes To Using Stories To Sell Your Products Online.
Well, Actually Three.
Which leads to problem number two. Storytelling is big these days. It’s no longer the marketing secret it once was. Which means that now, there is a long line of “experts” trying to teach people storytelling. And to be blunt, they don’t know what the hell they are talking about.
These experts are often self-proclaimed consultants, unknown actors or struggling writers. Whatever the case, they usually come from the entertainment industry and none of them have ever sold an actual product in their life. Even worse, they are all going to tell you to create stories the same way.
And that way leads us to problem number three. It’s called the Hollywood or hero story. It’s the formula used in most movies. And it’s the formula everyone is going to tell you to use. Problem is, it rarely works for marketing products on the Internet. And even more ironic, it rarely works for Hollywood as well, where 8 out of 10 movies fail to make a profit.
So what are you supposed to do? You know that stories grab a person’s attention like nothing else. And you know they help you sell more products at higher prices. But everything being taught about storytelling is pretty much completely wrong for Internet marketing.
Good news. Here’s the solution.
Get Dave Kaminski - Storytelling for Internet Marketers at the sunlurn