As incredible as the opportunities are in email marketing, the challenges may seem just as big. That’s because there are so many types of emails you can send. And too often you learn the hard way that, say, a sales email on the last day of a launch shouldn’t be written like the third email in your nurturing sequence.
10x Emails and 10x Launches exist to make it really, really easy for you to make sense of your email copywriting options.
Led by the very copywriters behind huge six- and seven-figure launches and high-performing SaaS email sequences, 10x Email and 10x Launches will strip away the mystique of writing emails
Join us to skip past the guesswork. Inside this training, you’ll get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize emails that gets results worth bragging about.
Whether you write your own copy or hire people to, you’ll perform better with a clear understanding of what makes an email succeed or fail - which you’ll find inside 10x Emails and 10x Launches, bundled for one low price this week only.
Get Joanna Wiebe and Ry Schwartz - 10x Emails Mastery at the sunlurn
Here’s what you’ll get in 10x Emails, now with 10x Launches
Whatever systems you have, whatever product or service you’re selling and whatever market you’re serving, get everything you can out of exactly what you’ve got. When you gain functional mastery over email and launch copywriting, you’ll be able to do just that. Because you’ll improve your execution. And that’s where sales happen.
GET REPEATABLE PROCESSES
You’ve tried guessing your way through email and launch copywriting. But to get the repeatable results you want, you need repeatable processes. Each course and module in this training will flesh out your step-by-step plan.
GET REUSABLE TEMPLATES
Lovingly referred to as “themeplates,” the templates inside this training will take you through all the parts of the funnel - from pre-launch to downsells. Themeplates include detailed instructions. So you can make ‘em yours.
In 10x Emails, you’ll discover how to apply conversion copywriting techniques to sales and nurturing emails
You’ll get instant access to 4 modules featuring 20+ HD training videos, each averaging 5 minutes in length (with transcripts). You’ll also get a dozen over-the-shoulder tutorials, worksheets and cheatsheets and access to a private Facebook group
PLUS! More than 12 hours of workshop recordings and materials for sales and SaaS emails - and loads of email templates.
Ideal for sales emails and SaaS.
- A classic rule to keep the skeeze out of your sales emails
- The 3-part anticipation-building sequence (Module 2)
- The essential method to target like a pro
- How to plot a drip campaign
- Why comic book writers make great copywriters
- How to plot a SaaS onboarder (Module 1)
- The 5 Cs of welcome emails, complete with a template
- “Bag o’ emails”
- The reason your stories are boring - and how to fix them
- What fashionists know about energetic copy
- The thing you’re actually selling when it’s time to close
- When to use urgency
- The template to get people to your webinar (Bonus)
- The exact tools to boost conversions inside your emails
- The right lead magnet - and how to make it sound better
- When to use scarcity
If you’ve questioned whether you should use email to sell, this first module will tell you exactly why you should - but, importantly, how to do it the right way. Discover how to plan and plot your emails to nurture and coach each yes.
Time to write - but where to start? Module Two features 10 super-tactical lessons on writing subject lines, writing body copy, getting specific, telling stories and using your voice (or someone else’s). Plus, over-the-shoulder tutorials.
In this module, email copywriting gets exciting. You’ve conquered the foundational stuff - and now you can apply 10x copywriting techniques, like the CPTS Technique and the Superman Principle.
Email optimization: Why do your open rates suck? How come those sales emails aren’t selling? What should you be testing? And what are the biggest mistakes even the CRO pros make?
10x Emails includes copywriting worksheets, cheatsheets and templates
The training in 10x Emails has helped 600+ copywriters and marketers confidently write high-converting emails
Upgrade your powers of persuasion inside 10x Launches, featuring the Coaching the Conversion methodology
You’ll get instant access to 7 modules that will transform you into a launch machine - whether you’re involved in course launches or product launches.
The first 2 modules introduce you to a copywriting methodology based not in selling but in coaching the conversion. The remaining 5 modules cover copywriting for every single phase of a launch or funnel
PLUS! Get 20+ email “themeplates” complete with detailed walk-throughs of how to use them over and over again, without wearing them out.
After 10x Launches, you’ll coach conversions 10x better with:
- The 5 core subsequences your funnel needs
- What it really means when you get an opt-in
- How to ditch the sleazy hard sell
- The sixth stage of awareness
- The F.R.E.U.D. method your emails are missing
- How to uncover the Moment of Highest Tension
- Why you should whip through writing launch emails
- A “direct response facelift” (Module 2)
- How to coach through 7 Buyer Milestones
- An incredible 47 Golden Questions workbook
- What’s broken with velvet-rope strategies
- Open loops vs consistency loops - which one now?
- The Aladdin Themeplate
- The Calm Before the Storm Themeplate
- Engineering sales during the mid-point launch slump
- Why old-school “closer” rules tank conversions today
Get Joanna Wiebe and Ry Schwartz - 10x Emails Mastery at the sunlurn
We start by introducing the concept of Coaching the Conversion. Discover what it means to leverage subtle precursors that ethically lead people to say yes to your offer. (It sounds fancy. It’s actually straightforward once you know it.)
You’ve heard that avatars can help you write copy that converts - and what you learn in Module Two will reveal why an avatar that works once doesn’t work the next time. What’s going on, and how can you adapt to keep conversions high?
When someone first signs up, are you missing a key opportunity to shape your entire journey with them? See how to use the critical opt-in phase of your funnel to get even your most jaded prospects pumped to move forward with you.
It’s pre-launch time! See how to generate aha moments, what to write in your pre-launch sequence and how to keep momentum going. Includes 2 go-to email themeplates for pre-launch.
The most intensive of the modules in 10x Launches, this one’s dedicated to the launch itself. Fix big mistakes your own excitement has caused you to make. See how to use bonuses to surge your sales. And get more themeplates!
Master sales copywriting throughout your funnel in Module Six. What’s broken in your sales sequence? Should you use urgency now or later? When do you close loops? And how can you get your prospect to convince herself?
The close! Most sales in a launch happen on the last day of the launch - but the techniques you’ll learn here can squeeze even more sales out of your close. The highlight? Five proven themeplates for the last 48 hours of your launch.