By the end of this course you will know how to create high converting ad campaigns from scratch, including:

• How to set up audiences
• How to configure the conversion pixel
• How to find images and creative
• How to structure your campaign for maximum effectiveness

You’ll even get to see my build a campaign from scratch.

Hi, I’m Cody

I love to teach people how to grow their business with funnels and ads.

Facebook is the most powerful ad platform available to us as small business owners, and this course will break down exactly how to get a great conversion campaign going.

Course Curriculum

Introduction

• One Hour Ads - Intro + Overview (6:20)

Part 1: Show

• Part 1 - Show (10:13)
• Create Ad Collections + Ads Library (4:33)

Part 2: Tell

• Part 2 - Tell (13:33)
• Writing my 1st Ad (4:12)Ad Writing Cheat Sheet

Part 3: Sell

• Pt. 3 - Sell (8:37)
• Ads Tracking Spreadsheet (4:18)
• Link to Ads Tracking Spreadsheet

Creating a Campaign From Scratch

• Setting Up Audiences (7:53)
• Updated Audiences Part 1 (New for 2020) (8:16)
• Updated Audiences Part 2 (New for 2020) (5:47)
• Updated Audiences Part 3 (New for 2020) (5:28)
• Setting up 1st Campaign (6:02)
• Publishing the Ads (Pre-Day 1) (3:22)
• Bonus: New Campaign From Scratch (August 2020) (10:40)

Bonus: Setting Up Your Ad Account

• Biz Manager Setup - Step 1 (1:09)
• Biz Manager Setup - Step 2 (2:41)
• Biz Manager Setup - Step 3 (2:57)
• Fan Page Setup - Everything (6:48)
• Pixel Setup - Step 1 (3:22)
• Pixel Setup - Step 2 (Standard Events) (8:03)
• Understanding Campaign Objectives (4:56)
• Campaign Architecture and Naming Structure (3:44)
• Setting Up Campaign from Scratch (9:10)