Most change agents never get beyond a single-person company (if they get that far). As business evolves toward the new paradigm, there is a growing set of options available to you to structure and fund the organization that will be the instrument of your purpose.
In this section, you’ll learn about these different structures and how you can use them to set up the perfect system for changing the world. Also, we will learn about different ways of raising funds from political and public benefit strategist Rich Tafel, who advises companies, nonprofits and government leaders on leadership and funding.
Part 1: Getting Funding
Part 2: Getting Funding (part 2)
Part 3: Marketing Your Purpose
Part 4: Marketing Your Purpose (part 2)
Part 5: Structuring Your Purposeful Business
Part 6: Structuring Your Purposeful Business (part 3)
In this module you will learn:
- How to get funding, grants
- About solution and wound-based marketing
- About Purposeful Marketing and how to create marketing that touches the hearts, needs and aches of the people you intend to serve.
Jeffrey Van Dyk is a leader in the conscious entrepreneur movement and works internationally to help business owners, speakers and coaches find their higher purpose and create powerful, meaningful work from it.
Jeffrey has nearly two decades of experience in training and development, and has worked alongside such luminaries as Bill Gates, Jacques Chirac, Donald Trump, Peter Jennings, and Ariel Sharon.
In addition to his private coaching and consulting practice, Jeffrey is co-founder of the Spiritual Marketing Quest with Suzanne Falter-Barns, and has served on faculty at Dream Coach University with Marcia Wieder, and the True Purpose Institute with Tim Kelley, with whom he co-founded True Purpose Israel.
Most of all, however, Jeffrey is known for his unique gift in helping people use their business as a path of personal transformation, resulting in both personal and professional expansion, power and joy.
Rich Tafel is director of The Project for the Future Right and ICE Senior Fellow as well as founder of The Public Squared, a public policy training program for nonprofits and social entrepreneurs. For the last decade, Tafel has provided strategic policy advice to nonprofits on a variety of causes, including AIDS programs for Africa, civil rights programs Latin America, and education and health care reform in the United States. He is a guest lecturer in Urban Health and Advocacy at Johns Hopkins University. Tafel’s work in the public policy arena for social justice causes is inspired by his faith. After graduating from Harvard Divinity School he served at the University Chapel. He is an ordained minister in the Swedenborgian Church. He is a certified coach through Franklin Covey and certified through the International Coaching Association. He’s an alumni of the Prince of Wales, Business and Sustainability Program, Cambridge College.