Ben Hartley - SOLD: The Ultimate Guide to Wedding Photography Pricing
I would just look at my competitors and compare my work to theirs and adjust my prices based on what they were charging.
I was simply making it up as I went along without any strategy behind how I structured my packages and priced my services.
However, within three years I was able to take my average wedding sale from $1800 to over $7000 in 2014 and $9,000 in 2015.
What changed?
I learned how to use creative pricing to explode my profits...
There’s a lie that every photographer tells themselves that the quality of their work is the main factor in determining how much they can earn.
The voice in the back of your head that says you could never charge $10,000 for a wedding because you don’t have a certain lens, or so-and-so change $4000 and they are more “talented,” or because you didn’t go to photography school.
The list of reasons that your mind gives you for reasons why you can’t do something is endless.
It’s not your fault, those limiting beliefs are natural.
But they certainly aren’t true.
My name is Ben Hartley and in the last four years I’ve built one of the most successful photography studios in the country, and now I want to show you how you can do the same.
INTRODUCING SOLD: THE ULTIMATE GUIDE TO WEDDING PHOTOGRAPHY PRICING
This 6+ Hour video course is designed to help you master your pricing and take your business to the next level. Discover the pricing and sales secrets that took me years of experimenting to learn so that you can create the life you want.
This video course will teach you...
- How to compete with budget photographers (without lowering your rates)
- The secret to charging premium rates
- How to turn PRICE SHOPPERS into VALUE SEEKERS (this increased my revenue by $30,000 the first year I implemented it)
- How to raise your prices (without losing clients)
- How to use creative pricing to structure your packages + Explode your profits
- The solution to selling digital files (no one else teaches this)
- The EXACT scripts to use to combat common objections
- What to do when a potential client says “We’ll think about it”
- The #1 reason you're NOT getting the sale
- Why you should NEVER discount (and what to do instead)
- The 3 "Growth Levers" you can pull to double your business
- How to consistently sell $1,000+ albums (every single month)
- The essential service you can't afford NOT to be offering your clients
What's Included
Sold Video Course
Here's the breakdown of all the module's you'll be receiving when you purchase this course
Module 1 - Foundations
- Lesson 1: Introduction
- Lesson 2: What To Charge When First Starting Out
- Lesson 3: Quality Of Brand
- Lesson 4: Understanding Your Self Worth
- Lesson 5: How To Structure Your Packages
- Lesson 6: The Secret To Charging Premium Prices
- Lesson 7: How To Compete With Budget Photographers
- Lesson 8: When To Reveal Your Pricing
- Lesson 9: What To Charge To Go Full Time
- Lesson 10: Discounts and Family
- Lesson 11: Maximizing Profits With Prints
Module 2 - The Digital File Debate
- Lesson 1: The Solution To Selling Digital Files
- Lesson 2: Upfront Pricing
- Lesson 3: How To Get High Resolution Files
- Lesson 4: Tools
- Lesson 5: How To Handle Common Objections
Module 3 - Mastering In-Person Sales
- Lesson 1: In-Person Sales
- Lesson 2: Principles of Persuasion
- Lesson 3: How To Avoid Being Influenced
- Lesson 4: Using Add Ons To Increase Revenue
- Lesson 5: Album and Print Sales
- Lesson 6: The #1 Thing You Can Do In A Sales Meeting
- Lesson 7: How To Handle Common Objections
- Lesson 8: How To Close The Sale
Module 4 - Scaling To Six Figures
- Lesson 1: Scaling To Six Figures
- Lesson 2: What To Do If Your Location Can't Support Your Rates
- Lesson 3: Diversifying Your Income
- Lesson 4: Expansion
- Lesson 5: Critical Components Of Achieving Six Figures
