Value-Based Fees

An Interview by Marcia Yudkin Noted marketing guru Marcia Yudkin conducts an hour interview with Alan on how to establish fees based on value, then moderates questions from the listening audience. Spontaneous and lively, insights on value-based fees which include:

– How they differ from retainers
– How to establish them with existing customers
– What mindset is needed to create them
– Key questions for the prospect
– Key questions to ask yourself