Paul Koks - Google Analytics Setup Mastery

Paul Koks - Google Analytics Setup Mastery.  This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. Fr...
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Paul Koks - Google Analytics Setup Mastery


This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.

So that you can make smarter data-driven business decisions and improve your KPIs.

This course suits you if...

  • You are relatively new in this field and want to put in the work to gain in-demand skills.
  • You want to get the most out of your Google Analytics setup.
  • You want to improve the KPIs for your organization or clients.
  • You (want to) offer audits and setups as a service or need to provide reports to your clients.
  • You want to polish your Analytics skills and keep your knowledge up to date.

Here's a breakdown of the modules:

Module 1: Measurement Plan

  • Identify your "Why" and set up a measurement plan first.
  • The role of business objectives, goals and KPIs.
  • Several examples to get started or improve your existing measurement plan.

Module 2: Tracking Code

  • The basic tracking code and different options for implementing it.
  • Tracking code enhancements.
  • How Google Analytics and cookies work.
  • Recommended tools to perform tracking code scans.

Module 3: Account Setup

  • How to define a Google Analytics account structure that best fits your organization.
  • Best practices for the account, property and views setup.
  • Introduction to filters and recommendations on how to get started.
  • How access rights work, including strategies to protect your data and collaborate in the best possible way.

Module 4: Campaign Tracking

  • Master the ins and outs of campaign tracking.
  • How to recognize and solve campaign tracking issues.
  • How the campaign timeout setting can make or break your data insights.

Module 5: Event Tracking

  • Introduction to event tracking.
  • Best practices for event tracking structure and how to demystify it.
  • What you should know about interaction and non-interaction events.
  • Event tracking and Google Tag Manager.
  • How to automate (parts of) the event tracking setup.

Module 6: Conversions

  • Why you need macro and micro goals.
  • Deep-dive into setting up goals and funnels.
  • How to define meaningful goal values.
  • What you should know when using goals and ecommerce at the same time.
  • Best practices for enhanced ecommerce implementation.

Module 7: Data Integrity

  • Ten data integrity checks that everybody should do.
  • How to identify crucial data integrity issues.
  • How to fix data integrity issues.

Module 8: Integrations

  • How to enhance your insights with several Google product integrations.
  • Best practices for configuring the most common integrations.
  • The role of non-Google product integrations.

Module 9: Advanced Configurations

  • Deep-dive into regular expressions and advanced filters.
  • When and how to set up subdomain and cross-domain tracking.
  • Content grouping and how to set it up for behavioral analysis.
  • High-level optimization with default channel grouping.
  • Why and how to best define calculated metrics for your organization.

Module 10: Advanced Measurements

  • Virtual pageviews vs. events.
  • How to enhance your data and insights with custom dimensions and metrics.
  • How to get the most out of the custom data import function.
  • Step-by-step guide to get started with remarketing.
  • User-ID in Google Analytics.

What's included?

  • 70 Video lessons (7 hours) - intro module and ten core modules all in bite-size lessons.
  • Quizzes - enhance your learning experience with challenging quizzes after each module.
  • Additional resources - further your skills in directly related areas.
  • Bonus resources - additional course material, section expands over time.
  • Private LinkedIn community - ask your burning questions, connect with peers.
  • Course certificate - real-life Google Analyics audit exam to test your new skills.
  • Life-time access - learn and revisit the material when it suits you best.
  • Free updates - all future updates to the course are included.


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