Chapter 6: Designing The Future
Although it may seem so for many people, the future is not an accident waiting to happen. Frustratingly for many, however, the future cannot be guaranteed. But it can be designed.
The wondrous thing about design is that the concept lends itself to flexibility. When designing the future with your client, you’ll help them keep their focus on function rather than form; on the experience of success, rather than symbols of that success. You’ll design to include problems not to avoid them.
By designing your future, you leverage the foundational activity of leadership (creating vision) and you put yourself in position to lead your life rather, than be at effect of the vicissitudes of life.
You’ll also learn the rules of dealing with resistance (though the Contraction and Expansion technique) as well as why, instead of aiming for perfection, you should target excellence.